Privacy Policy
A legal disclaimer
Effective Date: 12/06/2025
Legal Disclaimer: This website and its contents, including all product information, are provided “as is” without warranties of any kind, either express or implied. While we make every effort to ensure the accuracy and reliability of the information presented, Éternelle EGT does not accept liability for any loss, injury, or damage whether direct, indirect, incidental, or consequential, that may arise from use of this website, its products, or reliance on any information provided herein. For UK and EU customers, the Data Controller for personal information collected through this website is Éternelle EGT Ltd. Nothing in this Privacy Policy limits your statutory rights under applicable UK consumer protection laws.
Who We Are
This website is owned and operated by Eterna International LLC, a limited liability company registered in the United States of America.
Data Controller (for all personal information collected through this website):
Éternelle EGT Ltd
Office 14035
182–184 High Street North
East Ham
London
E6 2JA
England
For all privacy-related inquiries or to exercise your data rights, please contact the Data Controller at the email above.
What Data We Collect
We may collect and process the following categories of personal data:
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Identity Information: Name, email address, phone number, and other contact details.
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Transaction Data: Records of orders, payments, and shipping details.
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Technical Data: IP address, browser type, device ID, operating system, and usage data.
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Marketing Preferences: Your preferences for receiving marketing communications.
How We Use Your Data
We use your data for the following purposes:
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To process orders and payments
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To deliver products to your address
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To communicate with you (order updates, inquiries, marketing)
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To improve the website experience and usability
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To comply with legal obligations and resolve disputes
We process your data under the following legal bases: performance of contract, legal obligation, legitimate interests, and consent (for marketing).
We do not store or have access to your full payment card details; payments are processed securely by third-party providers.
How We Share Your Data
We only share personal data with third parties when necessary. This includes:
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Payment processors
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Delivery and logistics partners
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Marketing and analytics providers
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Legal or regulatory bodies, where required
All partners are required to process your data in accordance with applicable privacy laws.
How We Protect Your Data
We implement industry-standard security measures—both technical and organisational—to protect your data from unauthorised access, alteration, disclosure, or destruction. This includes encrypted transmissions, secure servers, and strict access control.
Your Rights
Under the UK GDPR, you have the following rights:
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Right to access your data
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Right to rectify inaccurate or incomplete data
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Right to request deletion of your data ("right to be forgotten")
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Right to restrict or object to data processing
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Right to data portability
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Right to withdraw consent for marketing communications
You can exercise your rights by contacting us at the email listed above.
Cookies and Tracking
Our website uses cookies and similar technologies to improve user experience and analyze performance. For more information, please see our Cookie Policy.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting, or reporting requirements.
International Transfers
Your data may be transferred to and processed in countries outside the UK or EEA. When this occurs, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.
Policy Updates
We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated “Effective Date.” You should check this page periodically to stay informed.